3x the output.
No new headcount.
5&2 Studios needed to triple video output for the year. The obvious move was to hire — instead I built a scalable pipeline through a social-media post-production agency, then jumped in the trenches, walking them through the brand and the reasoning behind every creative decision so they could replicate our work without us in the room. Within two weeks their output was indistinguishable from our internal team's.
As one of our directors put it: "We're trying to reverse-engineer how you got on-brand work this fast. We've never been able to do that with any other agency."
$321,104 raised
in 24 hours
Berea College's annual Giving Day pulled more than 4x the typical return on a higher-education fundraising campaign, surpassing their $300,000 goal.
The whole thing rested on one insight: alumni would engage if they saw the university president in a way they never had before — funny, self-aware, in on the joke.
Title sequence for a new Amazon original
For Joseph of Egypt, the theme was identity in exile. Everything was stripped from Joseph — his coat, his name, his family, his freedom. He's rebranded as an Egyptian: he looks and speaks the part, yet underneath is still Hebrew, an outsider in every identity he navigates.
I built the creative concept around that, contended for the vision, and oversaw the animation studio that brought it to life.
Unreleased for now — more to come.
The hand — drawn in a single line, always coming from above. Human touch, intuition, creativity: the imperfect, irreplaceable part.
The cursor — mechanical precision, speed, intelligence. The digital part.
The spark — the ignition, the click, the moment creative intention becomes action.
Where they meet — loosely inspired by Michelangelo's Creation of Adam: human creativity at the helm, AI capability in service beneath it. A partnership in balance that changes how great work gets made.
